https://ogma.newcastle.edu.au/vital/access/ /manager/Index ${session.getAttribute("locale")} 5 Driving COBRAs: the power of social media marketing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42507 Wed 24 Aug 2022 09:25:29 AEST ]]> Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:46437 Wed 23 Nov 2022 13:28:25 AEDT ]]> Exploring the effect of social media marketing on consumer-brand engagement https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:44400 Wed 12 Oct 2022 14:22:25 AEDT ]]> Conceptualising the effect of brand love on consumers' repurchase intentions for consumer products https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:35996 Tue 28 Jan 2020 11:08:08 AEDT ]]> The moderating effect of cost orientation on RMO adoption in the hospitality industry https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:34540 Tue 26 Mar 2019 12:02:42 AEDT ]]> Driving destination-based brand equity: The role of tourists’ interaction in social-media destination brand communities https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:54382 Tue 20 Feb 2024 20:34:34 AEDT ]]> Ethnic marketing: theory, practice and entrepreneurship https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:45977 Tue 08 Nov 2022 14:26:04 AEDT ]]> The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42551 Thu 25 Aug 2022 10:09:29 AEST ]]> Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:48971 Thu 20 Apr 2023 11:47:46 AEST ]]> Driving consumer-brand engagement and co-creation by brand interactivity https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42133 Thu 18 Aug 2022 15:45:19 AEST ]]> Developing a conceptual model for examining social media marketing effects on brand awareness and brand image https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:49086 Thu 04 May 2023 12:33:06 AEST ]]> Need for a linked-emic approach in domestic marketing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:7963 Sat 24 Mar 2018 08:40:09 AEDT ]]> Revisiting the substantiality test: from ethnic marketing to market segmentation https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:8907 Sat 24 Mar 2018 08:36:44 AEDT ]]> The interaction of foreign direct investment with electronic commerce in less developed countries https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9641 Sat 24 Mar 2018 08:35:25 AEDT ]]> The internet, consumer empowerment and marketing strategies https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:1068 Sat 24 Mar 2018 08:32:08 AEDT ]]> The relationship between technology adoption and strategy in business-to-business markets. The case of e-commerce https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:1857 Sat 24 Mar 2018 08:31:15 AEDT ]]> Ethnic marketing: accepting the challenge of cultural diversity https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:2426 Sat 24 Mar 2018 08:29:25 AEDT ]]> A research framework for examining customer participation in value co-creation: applying the service dominant logic to the provision of living support services to oncology day-care patients https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:18231 Sat 24 Mar 2018 08:04:52 AEDT ]]> Revisiting the substantiality criterion: from ethnic marketing to market segmentation https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:17934 Sat 24 Mar 2018 07:56:33 AEDT ]]> Towards a rigorous conceptual framework for examining international medical travel https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:26332 Sat 24 Mar 2018 07:35:56 AEDT ]]> The role of power distance in the application of relationship marketing orientation to the internal business environment https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:26652 Sat 24 Mar 2018 07:26:51 AEDT ]]> Revisiting ethnic marketing ethics https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:26319 Sat 24 Mar 2018 07:24:13 AEDT ]]> Ethnic marketing ethics https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:3721 Sat 24 Mar 2018 07:20:55 AEDT ]]> Ethnic marketing: culturally sensitive theory and practice https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:22065 Sat 24 Mar 2018 07:16:46 AEDT ]]> Brand liking and consumer gratitude effects on consumer-brand love relationships and repurchase intention https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:54019 Mon 29 Jan 2024 13:26:03 AEDT ]]> Issues in consumer-based brand equity and agenda for future research https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:45835 Mon 07 Nov 2022 13:49:01 AEDT ]]> Exploring consumer–brand engagement: a holistic framework https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:46109 Fri 11 Nov 2022 13:50:49 AEDT ]]> Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:41590 Fri 02 Sep 2022 11:20:42 AEST ]]>